First of all, the answer to the question/title of the article is largely "yes" with exceptions being those individuals and smaller companies that are willing to risk money on more questionable projects. Check out this blog where the writer grouped together movies that have common themes and surprisingly similar posters...Pretty interesting and sad. There are very cool movie posters made by designers that never get any circulation if you make a point to search them out....
http://dailyinspiration.nl/has-hollywood-lost-its-creativity
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