A rule barring Olympic competitors from using social media to promote sponsors has athletes fuming and revolting against the IOC, even as threats of disqualification's loom. Take a look.
http://sports.yahoo.com/news/olympics--u-s--leads-revolt-against-ioc-ban-against-social-media-use-to-promote-sponsors.html
Basically, this is just ridiculous. In hopes of keeping the "amateurism" of the games, they ban sponsorship. Yet at the same time, I've seen 40+ ads for McDonalds and Visa since the games began the other day...and I'm watching online. Furthermore, these sponsors are the reason the athletes make any money that they do. They don't have a 40 million$ contract like some NFL players...They don't get a huge check from winning events...they make their living through sponsors so that they are eligible to compete in the Olympics, and then the IOC bans them from actually promoting their sponsors, yet shamelessly shove their sponsors down our throats...For once, I'm actually saying we need MORE social media so that this gets changed and that the IOC sees how wrong they are here...
No comments:
Post a Comment