Check out how Greenpeace recently used media-manipulation to its advantage, getting a fake story out with thousands of views...but, even when the intentions are good, should we cheer on such efforts to misinform?
http://www.forbes.com/sites/ryanholiday/2012/06/15/how-greenpeace-manipulated-the-media-like-a-pro-analyzing-the-shell-oil-hoax/
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