I guess I didn't ever realize there was branding campaign for the United States...I think the more friendly personality for the website is a good idea with the info and facts...but...
-no red, white and blue?
-kind of appears the "diversity dots" could be moving away from each other instead of together
-won't it look like a blob when reduced to a half inch?
-they got 200 MILLION BUCKS FOR THIS! (aren't we in a recession)
-while the US may not have the best image, do we really need to market the country?
-while i like the friendly personality, if it's meant to increase vacationing here, we probably shouldn't be showing off our atm fees, expensive health care, and how we are "fanatical about showering." As an informative project, that is good, but for encouraging travel.........not so sure.
but really? "The United States of Awesome Possibilities" is the best we can come up with? No wonder everyone thinks we're idiots.
http://news.yahoo.com/blogs/lookout/marketing-america-united-states-awesome-possibilities-201520762.html
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