This one comes right out of Milwaukee...Apparently this city has a HORRIBLE infant mortality rate compared to the rest of the country and even some under-developed countries. (First point, before you freak out about the "Lower than under-developed countries" thing, realize that the US and 3rd world countries do NOT report IMRs [or health in general] the same. the US counts every baby, some don't count babies that are stillborn, some don't count deaths during the first 24 hrs, some are just horribly inaccurate due to lack of reporting and accountability. Is Milwaukee bad? I'm sure, but the same thing happens when you compare our health care and other countries...we always look worse because we have very strict guidelines that are not always followed by other countries.) I don't exactly know the dangers so I find it hard to have too much of an opinion, but i feel iffy about the campaign.
Now, I realize that co-sleeping can have dangers, but so can leaving your kid in a room alone. So can letting your kid play with small toys. So can letting your kid play on a playground. I suppose I'd like to know more. How much does the risk of infant mortality rise? Is that higher than any other normal activity? Is co-sleeping a reason for the high Milwaukee rates or is it just a possibility?
It's the same problem I have with the "don't eat cheese" ad from a while back...is it a contributor to a problem? Yes, but is this the best way to express the dangers and get a logical response from parents? I'm not a parent so who knows what I'll think at that point, but I just feel iffy about the campaign. I realize it's a problem, I am just hesitant to tell people that sleeping with their kids in general is going to kill them when it's probably an extremely low percentage of cases...
http://news.yahoo.com/milwaukee-runs-provocative-ads-wake-parents-dangers-co-213117311.html
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