Thursday, October 11, 2012
Wendy's Gets New Logo...
It's the first change since 1983, so how did the revamped burger chain do?
http://finance.yahoo.com/news/wendys-pigtails-first-touchup-since-040522979.html
I don't think it's anything spectacular, but neither was the first one. You definitely lose the old-western feel of the sign and it's far less clunky...it's much more open and friendly and that's definitely good, but I think the lettering kind of reminds me of Miracle whip's most recent change...and with that being so recent, I would have hoped that they could have made it a bit more unique...
You lost that familiar "wendy's" look and replaced it with something that may not be bad, but it will definitely take a while before the more blocky letters are forgotten...
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