Well this kinda stinks. Nothing worse than McDonald's ads (maybe Geico), except for another restaurant doing equally bad ones. Not that I thought the Burger King ads were particularly funny or awesome, but they got some good lines in, had good design and were quirky enough to be interesting. Now though, apparently people are more interested in the garbage that McDonald's comes out with...No Im not loving it either...and because of a decline in sales, Burger King is switching the highly acclaimed and awarded ads to a more formulaic strategy. I understand its business...it's just too bad so many people on the planet like bad advertising
(just so everyone knows, I didn't really like the king mascot so im OK with that, but the writing, narration, and sarcasm was 1,000 times better than what I fear is coming now)
http://finance.yahoo.com/family-home/article/113356/burger-king-drops-king-mascot-forbes
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