Making flapjacks is not a risky endeavour.
It's rather easy...it's rather mindless...and anyone who can flip something in the air can, basically, succeed....but that's nothing to celebrate...
The ability to do the mundane, no matter how well, is not usually a goal for most people. To succeed at the unspectacular is...well...unspectacular.
Flapping Jacks is a reference to the mundane (making flapjacks) and at the same time, a reference to those that "succeed" in it. The "Jack" in this instance is used to imply the general male (more commonly "john" in american culture) and the "flapping" is the mundane the effect-less action that results in nothing new...the running of mouths...the self-promotion with no real action....
Flapping Jacks, then, are the people who constantly "do", always make sure people are aware of them and their actions, but never accomplish anything actually worth accomplishing...they are the people who save a company money only to reward themselves with a massive bonus larger than the savings...They are the trumpeters of a cause, but only when cameras are present...they are those fighting for the working class until it affects their pocketbook...They are those that support progressive change, but only when an election is near...
Don't be a flapping jack...
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