So...this is an interesting poster campaign that's popping up around the country saying that "(Insert group of people) Deserves To Die." Hipsters, cat lovers, crazy aunts...it appears that almost everyone "deserves to die" and while the website at the bottom points out that 160k people die every year from some mystery disease, it doesn't say what this killer is and leaves you with a countdown to finding out. Take a look...
http://news.yahoo.com/blogs/lookout/deserve-die-posters-ad-campaign-lung-cancer-201119572.html
So...it's obviously supposed to rile people up, get buzz, and create interest...and it does. I guess my biggest problem is that I have no clue what the hell it's about from looking at the posters, and I don't care enough to whip out my phone and check...maybe that's just me, but a shocking headline isn't exactly the craziest thing you come across in your everyday life and I would really doubt this would shock me to the point I say "Man, I need to figure out what that means, and then check back in a week when that countdown is over."
But then again...maybe getting internet buzz leading to the site is all they need...
Hopefully the rest of the world is more curious than me though.
UPDATE: Looks like the countdown is over and a whole bunch of facts and info talks about the stigma of lung cancer...that the people who get it "deserve it" for something they once did...like smoking. That message is fantastic and poignant and I actually like the campaign a whole lot more now. Still, if I saw the poster on the street, that is not the message I'd get...and I don't know if I'd check the website....Let's hope this keeps getting some interweb interest so that the real message is expressed...
http://www.noonedeservestodie.org/?utm_campaign=ndtd&utm_source=ndtd_landing&utm_medium=wall_post&utm_content=lc
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