The Art of Type

 

Not really a new direction but a different aspect. I have always been interested in using type in art and often find that it is a fall back...something that points out the issue being addressed because the piece isn't quite meeting the goal. I am guilty of it as well, and I think the reason for it is simple. We connect and understand through conversation on an everyday basis and an image is much less affective, especially when it tackles a difficult subject.

What I am looking to accomplish with this, and future ideas is to flip the reason for using the text. While I would usually use it to point out the subject, I instead will be using it as a metaphor or "symbol" of the message intended. in this way, language is used, not to give us the definition of the image, but to be the image itself...to provide a new avenue. Instead of exploring the meaning of a mark, the viewer will try to understand the meaning behind the phrase. What is "The Change"? is it coming or has it passed? Is it widespread or within the viewer himself?

By using language in this way, I can plant an idea that can grow to explore the real message behind the work and maybe I will eventually find a balance where image and language work in tandem. Not one describing the other, but each part of the same visual sentence.