Cool idea from MIAD...and a really cool way to possibly get people involved in the conversation of art.
I've always felt that the conversation has been too artist based, at least in my experience. The viewer asks what the artist intended, they ask what it means. The artist then tells what the viewer should feel and what they should get out of it. It's almost like actual reaction is no longer valued. When I talk to someone about my art, I want to know what THEY feel about it. I already know what I want the piece to say, how does telling someone make it true? How does giving someone an outline help them actually feel the piece?
In some ways its a start. A jumping point for many people. But it's also a crutch. It changes how a person looks at a piece. Instead of reacting, they search for the things you told them to see. They stretch their feelings in an attempt to be "correct" in their understanding of the piece. Instead of art actually being felt, experienced, loved or hated, it is cliff-noted and stripped of all real emotion and reaction...
Think of it this way...if someone wanted to really experience Shakespeare, would you spout a paragraph summary of hamlet, tell the main themes and call it good, or would you tell them to buy tickets to a top-notch performance to see the thing themselves?
We need more real reaction...more real conversation...I'm very interested in this idea and how they plan on working it out...take a look.
http://www.jsonline.com/blogs/entertainment/137113328.html
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